Research output per year
Research output per year
Personal profile
Education/Academic qualification
PhD, Human Performance (Sport Management), Indiana University
… → 2017
PhD, Kinesiology (Sport Management and Policy), The University of Georgia
2013 → 2015
MS, Sport Management, Georgia Southern University
… → 2013
BS, Multimedia Communications, Georgia Southern University
… → 2010
Research Interests
- Sports Marketing
- Consumer Constraints
- Consumer Segmentation Techniques
- Targeted Marketing Plans
- Collegiate Athletics
Disciplines
- Marketing
- Sports Management
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Live Events and the Sport Customer: A Sport Spectator Quality-Value-Behavior Model
Jones, C. W., Byon, K. K., Williams, A. S. & Pedersen, P. M., 2023, In: Journal of Global Sport Management. 8, 1, p. 340-360 21 p.Research output: Contribution to journal › Article › peer-review
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Central actors in the live sport event context: a sport spectator value perception model
Jones, C. W. & Byon, K. K., Apr 6 2020, In: Sport, Business and Management: An International Journal. 10, 1, p. 58-81 24 p.Research output: Contribution to journal › Article › peer-review
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Team Identification and Negotiation: A Mediated-Moderation Model of Constraints, Motivation, and Sport Consumption
Byon, K. K., de Lima Salge, C. A., Baker, T. A. & Jones, C. W., Dec 2020, In: Sport Marketing Quarterly. 29, 4, p. 282-295 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School
Christiansen, L. A., Greene, A. E. & Jones, C. W., Jan 1 2019, In: Journal of Applied Sport Management. 11Research output: Contribution to journal › Article › peer-review
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Commuter Schools and Student Sense of Community: The Impact of a New On-Campus Football Stadium
Jones, C. W., Greene, A. E., Smith, N. L. & Waters, S., May 31 2019.Research output: Contribution to conference › Presentation