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Dana E. Harrison

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Dana E. Harrison

  • Chair and Associate Professor, Department of Marketing
 https://orcid.org/0000-0002-7250-9522
  • Emailharrisondletsuedu
  • Overview
  • Research output (26)

Research output

  • 16 Article
  • 9 Chapter
  • 1 Presentation

Research output per year

Research output per year

  • Bridging the gap: aligning developers and managers in implementing AI ethics

    Harrison, D. E., Ajjan, H., Ferrell, O. C., Ferrell, L. K., Hochstein, B. W. & Johnson, R., Sep 12 2025, In: Journal of Marketing Theory and Practice. p. 1-20

    Research output: Contribution to journal › Article › peer-review

  • A theoretical framework to guide AI ethical decision making

    Ferrell, O. C., Harrison, D. E., Ferrell, L. K., Ajjan, H. & Hochstein, B. W., Jun 2024, In: AMS Review. 14, 1-2, p. 53-67 15 p.

    Research output: Contribution to journal › Article › peer-review

  • The impact of information governance on information quality and firm performance: role of IT/marketing collaboration

    Sleep, S., Gala, P. & Harrison, D. E., 2024, In: Journal of Strategic Marketing. 32, 8, p. 1357-1375 19 p.

    Research output: Contribution to journal › Article › peer-review

  • Building positive internal and external stakeholder perceptions through CSR storytelling

    Hall, K. R., Harrison, D. E. & Obilo, O. O., 2023, In: Journal of Strategic Marketing. 31, 7, p. 1317-1338 22 p.

    Research output: Contribution to journal › Article › peer-review

  • Man vs machine – Detecting deception in online reviews

    Petrescu, M., Ajjan, H. & Harrison, D. L., Jan 2023, In: Journal of Business Research. 154, 113346.

    Research output: Contribution to journal › Article › peer-review

    Open Access
View all 26 Research outputs

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