Research output per year
Research output per year
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Accuracy in Self-Report Measures of Arousal: Use of a Bogus Verification to Attenuate Sensitivity Bias in Sex-in-Advertising Experimentation
Shemwell, D., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 503-507 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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A field test of the effectiveness of different print layouts: A mixed model field experiment in alternative advertising
Lehmann, D. & Shemwell, D. J., Jan 2011, In: Journal of Promotion Management. 17, 1, p. 61-75 15 p.Research output: Contribution to journal › Article › peer-review
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Modified importance-performance analysis: An application to hospitals
Yavas, U. & Shemwell, D. J., 2001, In: International Journal of Health Care Quality Assurance. 14, 3, p. 104-110 7 p.Research output: Contribution to journal › Article › peer-review
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Assessing a place to live: A quality of life perspective
Riecken, G., Shemwell, D. & Yavas, U., Apr 27 2000, In: Journal of Nonprofit and Public Sector Marketing. 7, 2, p. 17-29 13 p.Research output: Contribution to journal › Article › peer-review
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Service quality and relationship-oriented outcomes in the hair-care services: An analysis of differences between males and females
Yavas, U., Bilgin, Z. & Shemwell, D. J., 1999, In: Journal of Professional Services Marketing. 19, 1, p. 15-29 15 p.Research output: Contribution to journal › Article › peer-review