Melanie B. Richards

AI-Evolved Marketing Research Methods: Industry and Academic Considerations via a Technology Reflexivity Framework

Richards, M. B. & Paulus, T. M., 2025, In: Marketing Education Review. 35, 3, p. 252-267 16 p.

Research output: Contribution to journal › Article › peer-review

Escaping generational conflict: using gamification to examine intergenerational communication & problem-solving

Richards, M. B., Becker, K. L. & Stollings-Holder, J., Jun 2024, In: Review of Managerial Science. 18, 6, p. 1597-1616 20 p.

Research output: Contribution to journal › Article › peer-review

Leveraging Artificial Intelligence In Project-Based Service Learning To Advance Sustainable Development: A Pedagogical Approach For Marketing Education

Dubay, C. M. & Richards, M. B., 2024, In: Marketing Education Review. 34, 4, p. 307-323 17 p.

Research output: Contribution to journal › Article › peer-review

Artificial intelligence trends and perceptions: Content strategy and the customer journey

Munyengeterwa, T. S., Richards, M. B. & Eaton, J. B., May 1 2023, Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration. IGI Global, p. 88-120 33 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Better Together? Examining Benefits and Tensions of Generational Diversity and Team Performance

Becker, K. L., Richards, M. B. & Stollings, J., 2022, In: Journal of Intergenerational Relationships. 20, 4, p. 442-463 22 p.

Research output: Contribution to journal › Article › peer-review