@article{ba80b2225d764dffbe68bf3634c30eb1,
title = "A cross-sectional test of the effect and conceptualization of service value",
keywords = "Cognition, Consumer behaviour, Modelling, Service quality",
author = "Cronin, \{J. Joseph\} and Brady, \{Michael K.\} and Brand, \{Richard R.\} and Roscoe Hightower and Shemwell, \{Donald J.\}",
year = "1997",
month = dec,
day = "1",
doi = "10.1108/08876049710187482",
language = "English",
volume = "11",
pages = "375--391",
journal = "Journal of Services Marketing",
issn = "0887-6045",
number = "6",
}