A Service-Centered Perspective of Perceived Value and Fan Engagement Behavior: A Case of Shanghai Formula One Racing

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Nov 2016
Event	The 14th Annual Sport Marketing Association Conference - Indianapolis, IN Duration: Nov 1 2016 → …

Conference	The 14th Annual Sport Marketing Association Conference
Period	11/1/16 → …

Keywords

@conference{7338616e41f6441ba94d462d8f5c4ae0,

title = "A Service-Centered Perspective of Perceived Value and Fan Engagement Behavior: A Case of Shanghai Formula One Racing",

keywords = "service-centered perspective, perceived value",

author = "Jones, \{Charles W.\} and Byon, \{Kevin K.\}",

year = "2016",

month = nov,

language = "American English",

note = "The 14th Annual Sport Marketing Association Conference ; Conference date: 01-11-2016",

}