@inbook{a45162700a034dc69052bbc9252f4d82,
title = "Artificial intelligence trends and perceptions: Content strategy and the customer journey",
author = "Munyengeterwa, \{Tariro S.\} and Richards, \{Melanie B.\} and Eaton, \{Joel B.\}",
note = "Publisher Copyright: {\textcopyright} 2023, IGI Global.",
year = "2023",
month = may,
day = "1",
doi = "10.4018/978-1-6684-6366-6.ch006",
language = "English",
isbn = "9781668463666",
pages = "88--120",
booktitle = "Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration",
publisher = "IGI Global",
}