Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2017
Event	Applied Sport Management Association - Duration: Feb 15 2019 → …

Conference	Applied Sport Management Association
Period	2/15/19 → …

Keywords

@conference{163fc4bd780c425188a9c16af8c260d8,

title = "Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance",

keywords = "Bristol, Tennessee, college football, NASCAR, fans, sponsorship",

author = "Greene, \{Amanda E.\}",

year = "2017",

month = jan,

day = "1",

language = "American English",

note = "Applied Sport Management Association ; Conference date: 15-02-2019",

}

TY - CONF

T1 - Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance

AU - Greene, Amanda E.

PY - 2017/1/1

Y1 - 2017/1/1

KW - Bristol

KW - Tennessee

KW - college football

KW - NASCAR

KW - fans

KW - sponsorship

UR - https://dc.etsu.edu/etsu-works/4952

M3 - Presentation

T2 - Applied Sport Management Association

Y2 - 15 February 2019

ER -