Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy

Kelly Price-Rhea

Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy

Kelly Price-Rhea

Department of Marketing

Research output: Other contribution

Abstract

With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.

Original language	American English
State	Published - Jan 1 2019

Keywords

LPGA
branding
marketing
women's golf

Disciplines

Marketing
Sports Management

Access to Document

Bigger than Golf LPGA Branding and the Drive On Marketing StrFinal published version, 570 KBLicense: CC BY

Cite this

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abstract = " With the LPGA's 'Drive On' campaign, Dr. Kelly Price says {"}the brand of the LPGA is alive and well{"}... but it hasn't always been that way.",

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author = "Kelly Price-Rhea",

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T1 - Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy

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N2 - With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.

AB - With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.

KW - LPGA

KW - branding

KW - marketing

KW - women's golf

UR - https://dc.etsu.edu/etsu-works/5536

M3 - Other contribution

ER -

Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this