@article{44baa30760bf4f04be75aae6e8353078,
title = "Building positive internal and external stakeholder perceptions through CSR storytelling",
keywords = "brand attitudes, brand trust, corporate social responsibility, meaningful work, Storytelling, thriving",
author = "Hall, \{Kelly R.\} and Harrison, \{Dana E.\} and Obilo, \{Obinna O.\}",
note = "Publisher Copyright: {\textcopyright} 2021 Informa UK Limited, trading as Taylor \& Francis Group.",
year = "2023",
doi = "10.1080/0965254X.2021.1895289",
language = "English",
volume = "31",
pages = "1317--1338",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
number = "7",
}