Central actors in the live sport event context: a sport spectator value perception model

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)58-81
Number of pages24
JournalSport, Business and Management: An International Journal
Volume10
Issue number1
DOIs
StatePublished - Apr 6 2020

ASJC Scopus Subject Areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing

Keywords

  • NASCAR
  • Perceived value
  • Sport marketing
  • Sport spectator
  • Sport value framework
  • Value co-creation

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