Competitive Balance in the Chinese Soccer League

Jie Xu; Scott Tainsky; Liang Wei; Natalie L. Smith

Competitive Balance in the Chinese Soccer League

Jie Xu
, Scott Tainsky
, Liang Wei
, Natalie L. Smith

Department of Exercise Science and Sport Science

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This research examines the competitive balance of the CSL since its formation using two popular within-season balance measures. Findings show that balance has been more volatile since league reorganization, but is neither consistently more nor less balanced. Furthermore, we question whether it is coincidental that the CSL was most balanced across all teams in the seasons immediately following its establishment and reorganization, hypothesizing that the traditional Chinese cultural value of harmony may be the root cause. Simple comparisons of win concentrations of top Chinese and UEFA teams do not suggest league imbalance. Given Chinese fan penchant for national team games, we propose that (contrary to the UOH) league interest could potentially be increased by greater imbalance skewed toward the top teams.

Original language	American English
Title of host publication	The Global Football Industry: Marketing Perspectives
State	Published - Jan 29 2018

Keywords

football
marketing
soccer

Disciplines

Sports Management

Access to Document

https://www.taylorfrancis.com/books/9781351117975/chapters/10.4324%2F9781351117982-6

Cite this

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AU - Wei, Liang

AU - Smith, Natalie L.

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N2 - This research examines the competitive balance of the CSL since its formation using two popular within-season balance measures. Findings show that balance has been more volatile since league reorganization, but is neither consistently more nor less balanced. Furthermore, we question whether it is coincidental that the CSL was most balanced across all teams in the seasons immediately following its establishment and reorganization, hypothesizing that the traditional Chinese cultural value of harmony may be the root cause. Simple comparisons of win concentrations of top Chinese and UEFA teams do not suggest league imbalance. Given Chinese fan penchant for national team games, we propose that (contrary to the UOH) league interest could potentially be increased by greater imbalance skewed toward the top teams.

AB - This research examines the competitive balance of the CSL since its formation using two popular within-season balance measures. Findings show that balance has been more volatile since league reorganization, but is neither consistently more nor less balanced. Furthermore, we question whether it is coincidental that the CSL was most balanced across all teams in the seasons immediately following its establishment and reorganization, hypothesizing that the traditional Chinese cultural value of harmony may be the root cause. Simple comparisons of win concentrations of top Chinese and UEFA teams do not suggest league imbalance. Given Chinese fan penchant for national team games, we propose that (contrary to the UOH) league interest could potentially be increased by greater imbalance skewed toward the top teams.

KW - football

KW - marketing

KW - soccer

UR - https://dc.etsu.edu/etsu-works/2400

UR - https://www.taylorfrancis.com/books/9781351117975/chapters/10.4324%2F9781351117982-6

M3 - Chapter

BT - The Global Football Industry: Marketing Perspectives

ER -

Competitive Balance in the Chinese Soccer League

Abstract

Keywords

Disciplines

Access to Document

Other files and links

Cite this