| Original language | English |
|---|---|
| Pages (from-to) | 109-120 |
| Number of pages | 12 |
| Journal | Health Marketing Quarterly |
| Volume | 14 |
| Issue number | 4 |
| DOIs | |
| State | Published - Apr 1997 |
ASJC Scopus Subject Areas
- General Health Professions
- Marketing
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