@article{5e2c817ea718495a8a3d38f623ba9875,
title = "Convergent Practices in Social Media Videos: Examining Genre Conventions in Business-to-Consumer Content",
keywords = "B2C Social Media, Content Strategy, Convergence, Instructional Video, Marketing Video",
author = "Strubberg, \{Brandon C.\} and Chase Mitchell",
note = "Publisher Copyright: {\textcopyright} 2023, Society for Technical Communication. All rights reserved.",
year = "2023",
month = may,
doi = "10.55177/tc817333",
language = "English",
volume = "70",
pages = "27--42",
journal = "Technical Communication",
issn = "0049-3155",
number = "2",
}