Corporate social responsibility and business ethics: conceptualization, scale development and validation

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)431-439
Number of pages9
JournalJournal of Product and Brand Management
Volume29
Issue number4
DOIs
StatePublished - Jun 23 2020

ASJC Scopus Subject Areas

  • Marketing
  • Management of Technology and Innovation

Keywords

  • Brand attitudes
  • Brand trust
  • Business ethics
  • Corporate social responsibility
  • Scale development

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