@article{5a9a48a96227499dabaf543753ee6e9c,
title = "Cross-cultural differences in the effects of abstract and concrete thinking on imagery generation and ad persuasion",
keywords = "Abstract thinking, Concrete thinking, Imagery generation, Persuasion",
author = "Beichen Liang and Joseph Cherian",
year = "2010",
month = apr,
doi = "10.1080/08961530903476253",
language = "English",
volume = "22",
pages = "187--198",
journal = "Journal of International Consumer Marketing",
issn = "0896-1530",
number = "2",
}