Cultural differences in imagery generation: The influence of abstract versus concrete thinking

Beichen Liang; Sudhir H. Kale

doi:10.1016/j.jbusres.2011.04.010

Cultural differences in imagery generation: The influence of abstract versus concrete thinking

Beichen Liang
, Sudhir H. Kale

Department of Marketing

Bond University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	333-339
Number of pages	7
Journal	Journal of Business Research
Volume	65
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2011.04.010
State	Published - Mar 2012

ASJC Scopus Subject Areas

Marketing

Keywords

Abstract thinking
Concrete thinking
Culture and advertising
Imagery generation

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10.1016/j.jbusres.2011.04.010

Cite this

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KW - Concrete thinking

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JO - Journal of Business Research

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Cultural differences in imagery generation: The influence of abstract versus concrete thinking

ASJC Scopus Subject Areas

Keywords

Access to Document

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