@article{c0f6d22798534174abcee943d7547a6f,
title = "Customer relationship management technology: bridging the gap between marketing education and practice",
keywords = "Adaptive selling, Customer relationship management, Frequency of CRM use, Machine learning, Marketing education",
author = "Harrison, \{Dana E.\} and Haya Ajjan",
note = "Publisher Copyright: {\textcopyright} 2019, Springer Nature Limited.",
year = "2019",
month = dec,
day = "1",
doi = "10.1057/s41270-019-00063-6",
language = "English",
volume = "7",
pages = "205--219",
journal = "Journal of Marketing Analytics",
issn = "2050-3326",
number = "4",
}