@article{8de886fc1316418dbaf4a1caa1087fae,
title = "Emerging Market Footholds and Knowledge: An Examination of New Product Launch Performance",
keywords = "emerging market footholds, emerging markets, knowledge, product launch, strategic footholds",
author = "Jenkins, \{Matthew T.\} and Craighead, \{Christopher W.\} and Holcomb, \{Mary C.\} and Munyon, \{Timothy P.\} and Ketchen, \{David J.\} and Stephanie Eckerd",
note = "Publisher Copyright: {\textcopyright} 2019 Council of Supply Chain Management Professionals",
year = "2020",
month = mar,
day = "1",
doi = "10.1111/jbl.12229",
language = "English",
volume = "41",
pages = "31--53",
journal = "Journal of Business Logistics",
issn = "0735-3766",
number = "1",
}