Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract

Haya Ajjan; Dana E. Harrison; Joe F. Hair

doi:10.1007/978-3-319-99181-8_150

Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract

Haya Ajjan
, Dana E. Harrison
, Joe F. Hair

Elon University
University of South Alabama

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	463
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-99181-8_150
State	Published - 2018

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-99181-8_150

Cite this

Ajjan, H., Harrison, D. E., & Hair, J. F. (2018). Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 463). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-99181-8_150

Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract. / Ajjan, Haya; Harrison, Dana E.; Hair, Joe F.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. p. 463 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Ajjan, H, Harrison, DE & Hair, JF 2018, Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 463. https://doi.org/10.1007/978-3-319-99181-8_150

Ajjan H, Harrison DE, Hair JF. Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2018. p. 463. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-99181-8_150

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Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract

Publication series

ASJC Scopus Subject Areas

Access to Document

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Cite this