Graphical representation of university image: A correspondence analysisjournal of marketing for higher education

Ugar Yavas; Donald J. Shemwell

doi:10.1300/J050v07n02_06

Graphical representation of university image: A correspondence analysisjournal of marketing for higher education

Ugar Yavas
, Donald J. Shemwell

East Tennessee State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	75-84
Number of pages	10
Journal	Journal of Marketing for Higher Education
Volume	7
Issue number	2
DOIs	https://doi.org/10.1300/J050v07n02_06
State	Published - Jul 12 1996

ASJC Scopus Subject Areas

Education
Marketing

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title = "Graphical representation of university image: A correspondence analysisjournal of marketing for higher education",

author = "Ugar Yavas and Shemwell, \{Donald J.\}",

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journal = "Journal of Marketing for Higher Education",

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AU - Shemwell, Donald J.

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Graphical representation of university image: A correspondence analysisjournal of marketing for higher education

ASJC Scopus Subject Areas

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