@article{e79478affd1b4c69b18d6b8a6199482a,
title = "How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation",
keywords = "Brand commitment, Brand experience, Brand loyalty, Brand satisfaction, Brand trust",
author = "Beichen Liang",
note = "Publisher Copyright: {\textcopyright} The Author(s) under exclusive licence to Societ{\`a} Italiana Marketing 2021.",
year = "2022",
month = jun,
doi = "10.1007/s43039-021-00042-9",
language = "English",
volume = "2022",
pages = "203--231",
journal = "Italian Journal of Marketing",
issn = "2662-3323",
number = "2",
}