How Building Rapport with Sales Personnel Can Lower Consumers’ Shopping  Costs? Consumers’ Sustainable Relationship Building with Sales Personnel & Its Impact on Switching Cost.

Sookhyun Kim

How Building Rapport with Sales Personnel Can Lower Consumers’ Shopping Costs? Consumers’ Sustainable Relationship Building with Sales Personnel & Its Impact on Switching Cost.

Sookhyun Kim

Department of Management and Supply Chain

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	American English
Title of host publication	Proceedings of the European Marketing Academy
State	Published - May 2025

Access to Document

https://proceedings.emac-online.org/pdfs/A2025-125908.pdf

Cite this

@inproceedings{1f478706e0e94d719b24e8f560001ba7,

title = "How Building Rapport with Sales Personnel Can Lower Consumers{\textquoteright} Shopping Costs? Consumers{\textquoteright} Sustainable Relationship Building with Sales Personnel \& Its Impact on Switching Cost.",

author = "Sookhyun Kim",

year = "2025",

month = may,

language = "American English",

booktitle = "Proceedings of the European Marketing Academy",

}