Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract

Melanie B. Richards; Dana E. Harrison

doi:10.1007/978-3-030-95346-1_128

Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	397-398
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-95346-1_128
State	Published - 2022

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Artificial intelligence
Automation
Cognitive dissonance
Customer journey
Marketing

Access to Document

10.1007/978-3-030-95346-1_128

Cite this

Richards, M. B., & Harrison, D. E. (2022). Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 397-398). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-95346-1_128

Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract. / Richards, Melanie B.; Harrison, Dana E.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 397-398 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Richards, MB & Harrison, DE 2022, Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 397-398. https://doi.org/10.1007/978-3-030-95346-1_128

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Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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