@article{64908d485112432cbecdd03864dee255,
title = "Is the future static or dynamic? The role of culture on escalation of commitment in new product development",
keywords = "ANALYTIC-holistic thinking, Culture, Escalation of commitment, New product development",
author = "Beichen Liang and Kale, \{Sudhir H.\} and Joseph Cherian",
year = "2014",
month = jan,
doi = "10.1016/j.indmarman.2013.08.009",
language = "English",
volume = "43",
pages = "155--163",
journal = "Industrial Marketing Management",
issn = "0019-8501",
number = "1",
}