Linguistic differences between Chinese and English and their effects on consumers' ability to generate images

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)116-121
Number of pages6
JournalAdvances in Consumer Research
Volume34
StatePublished - 2007

ASJC Scopus Subject Areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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