@article{e24405ed72994682b9ca3142978fd4d3,
title = "Live Events and the Sport Customer: A Sport Spectator Quality-Value-Behavior Model",
keywords = "perceived value, Service quality, spectator behavioral intentions, sport consumption, value creation",
author = "Jones, \{Charles W.\} and Byon, \{Kevin K.\} and Williams, \{Antonio S.\} and Pedersen, \{Paul M.\}",
note = "Publisher Copyright: {\textcopyright} 2020 Global Alliance of Marketing \& Management Associations (GAMMA).",
year = "2023",
doi = "10.1080/24704067.2020.1846908",
language = "English",
volume = "8",
pages = "340--360",
journal = "Journal of Global Sport Management",
issn = "2470-4067",
number = "1",
}