Look How Green I Am! An Individual-Level Explanation for Greenwashing

Lorianne D. Mitchell; Wesley D. Ramey

Look How Green I Am! An Individual-Level Explanation for Greenwashing

Lorianne D. Mitchell
, Wesley D. Ramey

Department of Management and Supply Chain

Middle Tennessee State University

Research output: Contribution to journal › Article › peer-review

Abstract

Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy & Van Vugt, 2006), the authors explain the consumer’s role in the increasing corporate displays of greenwashing.

Original language	American English
Journal	Journal of Applied Business and Economics
Volume	12
State	Published - Jan 1 2011

Keywords

greenwashing

Access to Document

http://www.na-businesspress.com/JABE/MitchellWeb12-6.pdf

Cite this

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title = "Look How Green I Am! An Individual-Level Explanation for Greenwashing",

abstract = " Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy \& Van Vugt, 2006), the authors explain the consumer{\textquoteright}s role in the increasing corporate displays of greenwashing.",

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AB - Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy & Van Vugt, 2006), the authors explain the consumer’s role in the increasing corporate displays of greenwashing.

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UR - https://dc.etsu.edu/etsu-works/8305

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M3 - Article

VL - 12

JO - Journal of Applied Business and Economics

JF - Journal of Applied Business and Economics

ER -

Look How Green I Am! An Individual-Level Explanation for Greenwashing

Abstract

Keywords

Access to Document

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