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Making Sense of Online Reviews: A Machine Learning Approach: An Abstract

  • Elon University

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages353-354
Number of pages2
DOIs
StatePublished - 2020

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Lemmatization
  • Machine learning
  • Stemming
  • Tokenization
  • Unstructured data

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