TY - JOUR
T1 - Mapping social media analytics for small business
T2 - A case study of business analytics
AU - Kim, Sookhyun
N1 - Publisher Copyright:
© The Textile Institute and Informa UK Ltd 2021.
PY - 2021
Y1 - 2021
KW - Business analytics
KW - Human analysts
KW - Key performance indicators
KW - Small business
KW - Social media analytics
UR - https://www.scopus.com/pages/publications/85105160199
UR - https://www.scopus.com/pages/publications/85105160199#tab=citedBy
U2 - 10.1080/17543266.2021.1915392
DO - 10.1080/17543266.2021.1915392
M3 - Article
AN - SCOPUS:85105160199
SN - 1754-3266
VL - 14
SP - 218
EP - 231
JO - International Journal of Fashion Design, Technology and Education
JF - International Journal of Fashion Design, Technology and Education
IS - 2
ER -