Marketing research in the 21st century: Opportunities and challenges

Joe F. Hair; Dana E. Harrison; Jeffrey J. Risher

doi:10.5585/bjm.v17i5.4173

Marketing research in the 21st century: Opportunities and challenges

Joe F. Hair
, Dana E. Harrison
, Jeffrey J. Risher

University of South Alabama
University of West Florida

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	666-699
Number of pages	34
Journal	Revista Brasileira de Marketing
Volume	17
Issue number	5
DOIs	https://doi.org/10.5585/bjm.v17i5.4173
State	Published - Oct 2018

ASJC Scopus Subject Areas

Economics and Econometrics
Marketing

Keywords

Big Data
Data Analytics
Data Quality
Marketing Analytics
Marketing Research

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10.5585/bjm.v17i5.4173

Cite this

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KW - Data Quality

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Marketing research in the 21st century: Opportunities and challenges

ASJC Scopus Subject Areas

Keywords

Access to Document

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