Services Marketing Strategies for Coping with Demand/Supply Imbalances

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	14-24
Number of pages	11
Journal	Journal of Services Marketing
Volume	8
Issue number	4
DOIs	https://doi.org/10.1108/08876049410070691
State	Published - Dec 1994

ASJC Scopus Subject Areas

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title = "Services Marketing Strategies for Coping with Demand/Supply Imbalances",

author = "Shemwell, \{Donald J.\} and Cronin, \{J. Joseph\}",

year = "1994",

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language = "English",

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pages = "14--24",

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AU - Shemwell, Donald J.

AU - Cronin, J. Joseph

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