Seven best practices for creating a sales culture: Transitioning from an internally-focused, transaction-oriented culture to a customer-focused, sales-oriented culture

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)293-298
Number of pages6
JournalInternational Journal of Bank Marketing
Volume16
Issue number7
DOIs
StatePublished - Dec 1 1998

ASJC Scopus Subject Areas

  • Marketing

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