Social Media: Perceived Effectiveness as a Marketing Tool for NASCAR Speedways

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 1 2012
Event	10th Annual Conference of the Sport Marketing Association - Orlando, FL Duration: Jan 1 2012 → …

Conference	10th Annual Conference of the Sport Marketing Association
Period	1/1/12 → …

Keywords

@conference{4ac95027ebc84a82ba9b6d6591baf489,

title = "Social Media: Perceived Effectiveness as a Marketing Tool for NASCAR Speedways",

keywords = "marketing tool, social media, NASCAR",

author = "Greene, \{Amy E.\} and Dotterweich, \{Andy R.\} and Mauro Palmero",

year = "2012",

month = jan,

day = "1",

language = "American English",

note = "10th Annual Conference of the Sport Marketing Association ; Conference date: 01-01-2012",

}

TY - CONF

T1 - Social Media: Perceived Effectiveness as a Marketing Tool for NASCAR Speedways

AU - Greene, Amy E.

AU - Dotterweich, Andy R.

AU - Palmero, Mauro

PY - 2012/1/1

Y1 - 2012/1/1

KW - marketing tool

KW - social media

KW - NASCAR

UR - https://dc.etsu.edu/etsu-works/3764

M3 - Presentation

T2 - 10th Annual Conference of the Sport Marketing Association

Y2 - 1 January 2012

ER -