Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Nov 1 2019
Event	Sport Marketing Association Conference - Chicago, IL Duration: Nov 1 2019 → …

Conference	Sport Marketing Association Conference
Period	11/1/19 → …

Keywords

@conference{5463f3c70feb4952b05df62eaa9a32c5,

title = "Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness",

keywords = "sponsor awareness, sponsorships",

author = "Amanda Greene and Smith, \{Natalie L.\} and Jones, \{Charles W.\}",

year = "2019",

month = nov,

day = "1",

language = "American English",

note = "Sport Marketing Association Conference ; Conference date: 01-11-2019",

}

TY - CONF

T1 - Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness

AU - Greene, Amanda

AU - Smith, Natalie L.

AU - Jones, Charles W.

PY - 2019/11/1

Y1 - 2019/11/1

KW - sponsor awareness

KW - sponsorships

UR - https://dc.etsu.edu/etsu-works/6282

M3 - Presentation

T2 - Sport Marketing Association Conference

Y2 - 1 November 2019

ER -