@article{14431f5b33034c8caa9c060a9bf489c9,
title = "Supply chain resource orchestration in emerging markets: an empirical examination of product launch performance",
keywords = "Emerging markets, Middle-range theory, Product launch, Resource orchestration",
author = "Matthew Jenkins and Timothy Munyon and Marc Scott",
note = "Publisher Copyright: {\textcopyright} 2023, Emerald Publishing Limited.",
year = "2024",
month = jan,
day = "2",
doi = "10.1108/IJLM-03-2022-0089",
language = "English",
volume = "35",
pages = "83--111",
journal = "International Journal of Logistics Management",
issn = "0957-4093",
number = "1",
}