@article{d8ad90189df8456c8309566e7df99d5d,
title = "The ceo endorser and message source credibility: An empirical investigation of antecedents and consequences",
keywords = "Attractiveness, Expertise, Mediation models, Source credibility",
author = "Newell, \{Stephen J.\} and Shemwell, \{Donald J.\}",
year = "1995",
month = mar,
doi = "10.1080/13527269500000002",
language = "English",
volume = "1",
pages = "13--23",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
number = "1",
}