@article{790e6bd372f04058aee3638d9f37ac50,
title = "The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking",
keywords = "Ad attitudes, Advertising, China, Context, Context-dependent thinking, Context-independent thinking, Culture, United States of America",
author = "Beichen Liang and Runyan, \{Rodney C.\} and Wei Fu",
year = "2011",
month = jul,
doi = "10.1108/02651331111149958",
language = "English",
volume = "28",
pages = "412--434",
journal = "International Marketing Review",
issn = "0265-1335",
number = "4",
}