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The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth

  • Mitchell College of Business

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)39-50
Number of pages12
JournalJournal of Marketing Channels
Volume24
Issue number1-2
DOIs
StatePublished - Apr 3 2017

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • customer relationship management
  • digital business model
  • digital platform
  • direct selling
  • technology use
  • United States

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