Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract

Dana E. Harrison; Haya Ajjan; Lucy Matthews; Astrid Keel; Prachi Gala

doi:10.1007/978-3-030-95346-1_139

Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract

Dana E. Harrison
, Haya Ajjan
, Lucy Matthews
, Astrid Keel
, Prachi Gala

Elon University
Middle Tennessee State University
La Verne University
Kennesaw State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	429-430
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-030-95346-1_139
State	Published - 2022

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Consumer spending
COVID-19
Panic buying
Purchase behavior

Access to Document

10.1007/978-3-030-95346-1_139

Cite this

Harrison, D. E., Ajjan, H., Matthews, L., Keel, A., & Gala, P. (2022). Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 429-430). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-95346-1_139

Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract. / Harrison, Dana E.; Ajjan, Haya; Matthews, Lucy et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. p. 429-430 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Harrison, DE, Ajjan, H, Matthews, L, Keel, A & Gala, P 2022, Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 429-430. https://doi.org/10.1007/978-3-030-95346-1_139

Harrison DE, Ajjan H, Matthews L, Keel A, Gala P. Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2022. p. 429-430. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-95346-1_139

Harrison, Dana E. ; Ajjan, Haya ; Matthews, Lucy et al. / Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies : An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2022. pp. 429-430 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this