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Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes

  • Elon University
  • Rollins College

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)1787-1801
Number of pages15
JournalJournal of Business and Industrial Marketing
Volume37
Issue number9
DOIs
StatePublished - Dec 10 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Artificial intelligence
  • Feedback orientation
  • Job satisfaction
  • Organizational commitment
  • Performance feedback
  • Sales performance

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