Value Co-creation and Co-destruction by Consumers Themselves

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Sep 14 2017
Event	2017 International Colloquium on Relationship Marketing - Munich, Germany Duration: Sep 14 2017 → …

Conference	2017 International Colloquium on Relationship Marketing
Period	9/14/17 → …

Keywords

@conference{1640e44dd8ea421ab39f4f50e15db13a,

title = "Value Co-creation and Co-destruction by Consumers Themselves",

keywords = "value co-creation",

author = "Kim, \{K. A.\} and Byon, \{Kevin K.\} and Jones, \{Charles W.\}",

year = "2017",

month = sep,

day = "14",

language = "American English",

note = "2017 International Colloquium on Relationship Marketing ; Conference date: 14-09-2017",

}