Valuing the Apple Brand: An Empirical Analysis of Laptop Computer Prices

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@article{6505a5b459c4416bb2c7094814b933ad,

title = "Valuing the Apple Brand: An Empirical Analysis of Laptop Computer Prices",

author = "Shelley, \{Gary L\} and Hayter, \{Jill K.\} and Dahl, \{Jedediah E.\}",

year = "2011",

language = "American English",

volume = "2011",

pages = "11--16",

journal = "Journal of Business Issues",

issn = "2791-8122",

number = "1",

}