@article{866cbf28db204024b34b3c550ae944b0,
title = "Virtual communities: The impact of a commercial orientation on the attitudes towards virtual communities",
keywords = "Commercial orientation, Credibility, E-marketing, E-retailing, Electronic marketing, Electronic retailing, Empathy, Individual value, Reliability, Virtual community",
author = "Lee, \{Min Young\} and Green, \{Kelly Atkins\} and Kimy, \{Youn Kyung\}",
year = "2009",
doi = "10.1504/IJEMR.2009.021807",
language = "English",
volume = "2",
pages = "220--238",
journal = "International Journal of Electronic Marketing and Retailing",
issn = "1741-1025",
number = "3",
}